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Blog and updates

AllBlogNewsAnnouncements

10/30/2026

blog

Launch Journal

A seeded blog entry connected to the storefront blog pages.

10/30/2026

blog

Style Guide: Coats for Every Occasion

From sleek chesterfields to classic balmacaans β€” find the perfect coat for your life.

10/30/2026

news

Spring Collection is Here

Discover the new spring lineup with fresh colors and lighter fabrics.

10/30/2026

blog

Interview: The Design Philosophy of Aoi Basics

We spoke with the founder about creating pieces that outlast every trend.

10/30/2026

news

New Flagship Store in Tokyo

Visit our new flagship store for a hands-on shopping experience.

10/30/2026

blog

How to Care for Linen Fabrics

Simple tricks to keep your linen looking crisp and fresh wash after wash.

10/30/2026

news

Earn Points on Every Order

Join our loyalty program and earn points to redeem later.

10/30/2026

news

Summer Preview Drop is Live

Discover our earliest summer picks β€” light dresses, linen shirts and beach accessories.

10/30/2026

announcement

Our 2026 Sustainability Report

We reached 40% recycled materials and are on track for 70% by 2028.

10/30/2026

news

Double Points All July

Earn double loyalty points on every order throughout July.

10/30/2026

announcement

Introducing Free Click & Collect

Order online and collect same-day at your nearest store for free.

10/30/2026

news

New Payment Options Added

You can now check out with PayPay, LINE Pay and all major international cards.